Geneva Cars
Geneva AI is a smart management platform built for high-end car rental companies.
When the founders came to us, they wanted a brand that matched the high level of service their clients expect: clean, elevated, and experience-driven.
Branding
2025
B2B AI Tool
2025
Challenge
Their AI platform was built to simplify the chaos inside premium rental companies - automating fleet checks, tracking car condition in real time, and eliminating the endless manual work that teams dealt with every day. But none of that came through in their branding. The tool looked like any other management system, not a premium experience enhancer for high-end rental businesses.
Results
After the rebrand and product launch, Geneva AI achieved results that positioned it as a premium tool
30% more potential customers thanks to a clear, elevated brand that immediately shows professionalism
Increased trust from premium rental companies who finally saw a product matching the quality of their cars
30%
More customers
55%
More transitions form demo
Process
We started with the name itself: Geneva - a reference to the Geneva International Motor Show, the worldwide stage for the world's most iconic cars.
That's when the idea of Passo dello Stelvio came back. One of the most beautiful and technically challenging roads in the world. A symbol not of the car itself, but of the journey, the precision and the control needed to navigate it.
We shaped the logo using a simple outline inspired by the road's curves: a clean, elegant line that shows movement, direction, and mastery over complexity. Paired with a delicate font, the contrast mirrors two sides of the product: powerful system, effortless experience.
Conclusion
The brand now reflects exactly what Geneva AI delivers: a smooth, intelligent, experience-driven system where automation meets luxury.