Milara
MILARA is a new AI startup that helps real estate agencies guide their clients through buying a home.
When the company's founders came to us, they didn't want their brand to look super tech-y. They wanted it to feel human and meaningful. Something that connects with the big emotions people feel when choosing a new home. No pictures of roofs or buildings or typical real estate symbols. The brand needed to show guidance, clarity, and trust.
Branding
Project date
2024
B2B AI Tool
2024
Challenge
They had built a powerful AI tool for guiding real estate clients through the decision-making journey, but the way the brand looked and communicated didn’t reflect what the product actually felt like. Instead of clarity, calm and guidance, the old identity made the tool look generic, even slightly cold. Real estate agencies couldn’t immediately understand the value, and clients didn’t see the emotional comfort the platform was designed to bring.
Results
MILARA launched with a strong emotional message and visuals that finally matched what the product does.
30% more sign-ups — agencies responded to the clear and trustworthy new brand
Faster sales — the brand helped potential customers understand the product quicker
Much more trust from real estate agencies, who felt the brand finally matched the sensitive experience of buying a home
40%
more sign-ups
Process
We started by thinking about the main values the founders told us about. MILARA exists for one reason: to guide people through change and help them find their perfect place - whatever that means to them.
At first, we tried ideas around "sanctuary" and "home," but we quickly realized these words mean different things to different people. Too personal. So we dug deeper.
We went back to the original ideas and found our answer hidden in the name itself: Mile + Ara. A journey and a destination. A story about moving forward and arriving somewhere better. That became the foundation for everything.
Conclusion
MILARA's brand now shows exactly what the tool provides: calm, confident, intelligent guidance. A visual identity that doesn't overwhelm, it reassures.