Debowy dom
Dębowy Dom is an AI-powered system built to help furniture shops manage one of the hardest parts of their daily work.
When the founders came to us, they made one thing clear: This brand feel strong, trustworthy, and grounded - a reflection of craftsmanship, order, and long-term reliability.
Branding
2025
B2B AI Tool
2023
Challenge
What Dębowy Dom needed most was clarity. A brand identity that could translate precision, trust, and craftsmanship into a visual system that furniture shops instantly resonate with.
Our challenge was to create a brand that feels as dependable and long-lasting as the oak it’s named after, while communicating modern automation and simplicity in a way that the industry could immediately understand.
Results
After launching the new identity and product:
70% time saved that was previously spent manually matching orders with customer data
25% increase in trial sign-ups, supported by clearer positioning and a trustworthy visual identity
Noticeably more requests and demo interest from furniture shops
25%
More sign-ups
70%
Time saved
Process
The name Dębowy Dom ("Oak Home") carries rich symbolism. Oaks represent strength, durability, and tradition - qualities that match perfectly with what the tool does: bring stability and clarity to chaotic workflows inside furniture shops.
We didn't want to show a house or a tree directly. Instead, we focused on deeper meaning — the origin of the oak: the acorn.
Conclusion
The branding helped position Dębowy Dom as a dependable AI solution - not flashy, not overwhelming, but strong, and built to last. Exactly like the oak that inspired it.